So this guy creates this video to look like he interrupted a recent basketball game to do what's known as "rickrolling," a term for interrupting something, often a website link, and redirecting it to something else, and occasionally accompanied by the song, "Never Gonna Give You Up," by Rick Astley.
The whole thing was cleverly edited and semi-staged to look like the real thing. But the funny thing is, it ended up spoofing The New York Times.
It'll probably get him a job in Hollywood some day. Not a bad deal for a communications major at Eastern Washington University. Believe me, I've driven by there. I thought it was a strip mall.